Music In 3D

Since the introduction of the MP3 player and the ipod, CD sales in the music industry have declined.  Consumers are able to purchase their favorite song at a lowered cost, which have caused album sales to fall.  In the past music artists use to do concert tours to promote a new CD, now artists are doing concerts to “make ends meet.”  Music executives have begun to explore how 3D technology can increase revenue.

The thought from executives is that not only will 3D concerts help to increase revenue, but it may help to solve some of the piracy problems the music industry is experiencing.  The technology associated with 3D is very expensive and nearly impossible to replicate and reproduce.

Recently, The Black Eyed Peas announced that they would be making a 3D film with director James Cameron.  Hollywood agent Sanford Climan says “there is a lot of money to be made from filming concerts in 3D and screening them in real time simulcast.”  By simulcasting a live concert fans are able to see their favorite band perform when they cannot afford a ticket to the concert or when the concert sells out very quickly. In 2008, U2 screened their 3D concert at the Sundance Film Festival and it was shown in 600 American theaters, the film grossed over $20 million.

I’d have to admit that it would be more convenient to see my favorite music artist’s concert at the local movie theater, especially when the closest venue to me is 45 minutes away.  This would also decrease my out of pocket costs such as gas, concert ticket compared to theater ticket and beverages.  But, would the experience the same?  Do I chalk it up to you get what you pay for? I wonder if this will be a one-time fad or a cultural phenomenon.  I think that a 3D concert for the pop artists will do very well, but I am skeptical when it comes to the other genres of music. 

http://www.guardian.co.uk/life-in-3d/3d-in-the-music-industry