Since
the introduction of the MP3 player and the ipod, CD sales in the music industry
have declined. Consumers are able to
purchase their favorite song at a lowered cost, which have caused album sales
to fall. In the past music artists use
to do concert tours to promote a new CD, now artists are doing concerts to
“make ends meet.” Music executives have
begun to explore how 3D technology can increase revenue.
The
thought from executives is that not only will 3D concerts help to increase
revenue, but it may help to solve some of the piracy problems the music
industry is experiencing. The technology
associated with 3D is very expensive and nearly impossible to replicate and
reproduce.
Recently,
The Black Eyed Peas announced that they would be making a 3D film with director
James Cameron. Hollywood agent Sanford
Climan says “there is a lot of money to be made from filming concerts in 3D and
screening them in real time simulcast.”
By simulcasting a live concert fans are able to see their favorite band
perform when they cannot afford a ticket to the concert or when the concert sells
out very quickly. In 2008, U2 screened their 3D concert at the Sundance Film Festival
and it was shown in 600 American theaters, the film grossed over $20 million.
I’d
have to admit that it would be more convenient to see my favorite music artist’s
concert at the local movie theater, especially when the closest venue to me is
45 minutes away. This would also
decrease my out of pocket costs such as gas, concert ticket compared to theater
ticket and beverages. But, would the
experience the same? Do I chalk it up to
you get what you pay for? I wonder if this will be a one-time fad or a cultural
phenomenon. I think that a 3D concert
for the pop artists will do very well, but I am skeptical when it comes to the
other genres of music.
http://www.guardian.co.uk/life-in-3d/3d-in-the-music-industry